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Sales Associates

Full Time

Smoky Mountain Harley-Davidson


 Summary Description 

Provide prompt, dependable, high quality, motorcycle sales to customers by using current, proactive, feature-benefit sales techniques.

 Key Result Areas 

·         Motorcycle Sales

·         Customer Service

Major Duties and Responsibilities

1) Sales
  ·     Attain new and used sales quotas as agreed upon with the sales manager.

·     Use floor time effectively to meet customer needs and solicit sales of all products.

·     Present the features of all products to customers along with their benefits.

·     Show each customer advantages of products over competing brands.

·     Maintain the computerized inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.

·     Cross sell additional parts, accessories, HOG memberships, F&I products, Warranties & service contracts etc. with all new and used vehicles.

·     Maintain profit margin objective for all vehicle sales.

·     Follow procedures to ensure timely and proper completion of all paperwork.

·     Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.

·     Introduce new customers to the service, parts, general merchandise and F&I departments  and their personnel.

2) Customer Service
  ·      Follow the C.U.S.T.O.M. sales process.

·      Greet customers immediately, in a courteous and friendly manner.

·      Handle telephone transactions quickly, and courteously.

·      Ensure customers are properly qualified for needs, wants, and ability to buy.

·      Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.

·      Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.

·      Conduct a road test, and pre-delivery inspection prior to delivery to customer.

·      Ensure the delivery to customer is an “EVENT” which endears the customer to the dealership.

·      Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.

·      Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.

·      Attend training sessions to keep current with sales techniques and sales department issues.

·      Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).

3) Other Duties
  ·      As assigned

 Supervisory Responsibilities 

·        No Supervisory Responsibilities


·         Treat all employees and customers fairly, courteously, and with dignity.

·         Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).

·         Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the Sales Manager.

·         Be prompt and available for flexible scheduling.

·         Be honest and fair in all business dealings.

·         Meet or exceed sales quotas on a regular basis.

·         Continually learn more about the products and services you sell.  Stay current on motorcycle trends and selling features.

Qualifications & Job Requirements 

·        Must have the ability to get along with a broad customer base.

·        High energy level.

·        Excellence communication skills and demonstrated “closing skills”.

·        Knowledge and experience with sales of Harley-Davidson/Buell motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

·        Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.

Physical Demands 

·        The noise level in the work environment is occasionally loud.

·        Occasionally requires the ability to balance and push a 1000 lb. motorcycle.

·        Spend the majority of the day on your feet.

Working Conditions 

·         The noise level in the work environment is occasionally loud.

·         Occasionally, exposed to exhaust fumes or other airborne particles.

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